Privacy Policy
Oli at Home | JL Medical MI, PLLC d/b/a Oli at Home
Last Updated: March 2026
This Privacy Policy explains how JL Medical MI, PLLC d/b/a Oli at Home (“Oli at Home,” “we,” “our,” or “us”), managed by MLO Management MI, LLC, collects, uses, shares, and protects information about you when you interact with our website, booking platform, digital communications, social media, and marketing campaigns. It also describes the choices available to you regarding that information.
We operate in compliance with applicable U.S. federal and state laws. While not all of our activities fall under HIPAA, we treat any health-related information you share with us with the care and confidentiality expected of licensed medical professionals.
1. Information We Collect
We may collect the following categories of information (“Information”) when you interact with our services:
Personal Information
• Full name, phone number, email address, and mailing address
• Date of birth, gender, and other details provided during bookings or consultations
• Payment information (processed securely through our payment partners; we do not store full card numbers)
Health Information
We may collect medical history, treatment preferences, photos, or other health-related information you choose to share through intake forms, pre-treatment assessments, or direct communications with our clinical team. This information is treated with heightened confidentiality.
Technical & Usage Information
• Device identifiers, IP address, browser type, operating system, mobile carrier, and language settings
• Site navigation patterns, click activity, time on page, and referral sources
• Data collected via cookies, tracking pixels, and analytics tools (e.g., Google Analytics, Microsoft Clarity, Meta Pixel)
Location Data
• Approximate location inferred from IP address or device information
• Precise geolocation, if you enable it on your device
Social Media & Third-Party Platform Data
If you interact with us on social media (e.g., Instagram, Facebook) or engage with our ads, we may receive your name, username, profile photo, content you view or engage with, and other data permitted by your platform privacy settings. If someone refers you to our services, we may receive your contact details from them.
Photos & Camera
With your permission, you may submit before/after treatment photos or use your device camera for virtual consultations or assessments.
2. How We Collect Information
• Directly from you — via forms, booking requests, emails, texts, phone calls, and event sign-ups
• Automatically — through cookies, tracking pixels, analytics tools, and similar technologies when you use our website or digital platforms
• From partners — including marketing agencies, advertising networks, analytics providers, and social media platforms
3. How We Use Your Information
We may use your Information to:
• Provide, confirm, schedule, and manage your appointments and memberships
• Personalize treatment recommendations and communications
• Send service confirmations, appointment reminders, promotions, and updates
• Analyze and improve our website, marketing, and clinical service offerings
• Serve relevant ads through retargeting or interest-based advertising
• Comply with legal and regulatory obligations and protect patient safety
• Respond to your inquiries and resolve disputes
4. How We Share Your Information
We do not sell your personal information. We may share your Information in the following circumstances:
• Service providers — booking platforms, payment processors, marketing agencies, cloud hosting, and analytics vendors that support our operations
• Clinical providers — only as necessary to deliver or coordinate your care
• Advertising & analytics partners — such as Google, Meta, and Microsoft, to measure campaign performance and improve ad targeting
• Legal compliance — in response to a valid court order, subpoena, or regulatory request, or to protect the rights, safety, or property of Oli at Home, our team, or others
• Business transactions — in the event of a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections
5. Interest-Based Advertising & Analytics
We may participate in interest-based advertising programs that use cookies, pixels, and similar technologies to serve you more relevant ads and measure marketing performance. We and our advertising partners may collect and use data about your online activity across sites and apps for this purpose.
To learn more or opt out of interest-based advertising, visit:
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• Google Ads Settings: adssettings.google.com
• Meta Ad Preferences: facebook.com/ads/preferences
6. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to recognize your device and preferences, maintain session security, and measure site and marketing performance. You can adjust your browser settings to block or delete cookies, but some site features may not function properly if you do.
We currently use the following tools that may set cookies or collect usage data:
• Google Analytics — website traffic and behavior analysis
• Microsoft Clarity — session recording and heatmaps
• Meta Pixel — ad performance tracking and retargeting
7. Your Privacy Choices
You have the following rights and options:
• Marketing emails — opt out at any time using the “Unsubscribe” link in any email
• SMS messages — reply “STOP” to any text to be removed from our messaging list
• Cookies — manage or disable cookies in your browser or device settings
• Location data — disable location services in your device settings at any time
• Data access, correction, or deletion — submit a request to hello@oli-athome.com
We will respond to verifiable data requests within a reasonable timeframe and in accordance with applicable law.
8. State Privacy Rights
Depending on your state of residence, you may have additional rights under applicable state privacy laws. Michigan residents and visitors from other states with active privacy legislation (including California, Virginia, Colorado, and others) may have the right to:
• Know what personal information we collect about you and how it is used
• Request a copy of your personal information
• Request correction of inaccurate information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of the sale or sharing of your personal information for targeted advertising
To exercise any of these rights, contact us at hello@oli-athome.com. We will not discriminate against you for exercising your privacy rights.
9. Data Retention
We retain personal and health information for as long as necessary to provide our services, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to securely delete or de-identify it.
10. Security
We implement industry-standard administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure, and we cannot guarantee absolute security. We encourage you to take steps to protect your accounts and devices.
In the event of a data breach that may affect your rights, we will notify you as required by applicable law.
11. Children’s Privacy
Our services are intended for adults only. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at hello@oli-athome.com and we will take prompt steps to delete it.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. For material changes, we may also notify you by email or through a notice on our website. We encourage you to review this policy periodically.
14. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please contact:
Privacy Officer
Oli at Home
17108 Mack Ave, Grosse Pointe, MI 48230
Email: hello@oli-athome.com